Industrial marketing strategy is often about creating perceptions rather than presenting objective facts. Companies use various tactics to create the impression that their product is… Read More »Industrial Marketing Strategy – Strategies and Tactics for Marketing Success
Storytelling is a buying influence tool in sales that can engage customers and build trust. There are several types of stories that can be used… Read More »Buying Influence – Overemphasizing the Importance of Price in the Buying Decision of Customers
Sales can be a challenging industry to succeed in, but with the right strategies and approach, anyone can thrive. The Four-Week Plan for implementation and… Read More »The Four-Week Plan for Implementation and Lasting Success in Sales!
The concept of time value of money is an important one to consider when making financial decisions. Essentially, it means that the value of money… Read More »Time value of money: the buy versus rent decision.
Customer Relationship Management (CRM) is a critical process for businesses that want to maintain strong relationships with their customers and prospects. In recent years, CRM… Read More »Maximizing Sales Success: Essential Capabilities of a CRM Tool and Top Resources for Sales Professionals
The importance of prospecting in sales because prospecting is an essential part of the process. Without prospecting, businesses may struggle to find new leads or… Read More »Importance of Prospecting in Sales – How to Choose the Right Customers for Your Business!
In today’s competitive business landscape, having a well-defined sales system is essential for achieving success in selling and generating leads. Therefore, focusing on selling, sales… Read More »Selling, Sales & Leads: The Importance of Having a System for Selling and the Role of Emotional Commitment in Sales
The Art of Effective communication and self-reflection are essential for personal and professional growth. The first part explore different aspects of this growth, with one… Read More »The Art of Effective Communication, Self-Reflection, and Personal/Professional Growth: The Importance of Fierce Conversations and Values and Skills.
How to master the art of leadership in the business world? It is essential to focus on embodying authenticity. Leaders who remain genuine with themselves… Read More »How to Master the Art of Leadership – The Importance of Authenticity.
As we know without communication, there is no relationship so it is crucial to engage in communication. Whether the relationship is personal or professional, effective… Read More »Without Communication, There is no Relationship: Techniques and Strategies How to Talk and Communicate.